It wasn’t a mere renovation but a reinvention of what has been known as a store around a corner in Glorietta that has provided basic clothing for the past 19 years. Now, Blued has metamorphosed into a classy and affordable line of clothing with basic and trendy designs for people with discriminating tastes.

Blued was established in 1991 and after a steady 15-year existence, re-opened its flagship store at the Glorietta 2 mall in Makati and its Alabang Town Center store late last year. With its reopening, Blued, renewed its commitment to give outstanding quality for value. “We didn’t just renovate our stores but also reinvented ourselves,” says Benzon Tan, president of Blued Clothing Inc. Blued now caters to a bigger market demography – from teens to people in their 40s, and for those who are more fashionable and trendy. People who are looking for basic styles with a twist and a touch of the current trends, need only to visit a Blued outlet to find the perfect pieces for them. Each collection reflects the current colors, styles, fabric quality, comfort & designs at affordable prices.

Blued has also strengthened its ladies line and now features updated silhouettes as well as most of the current staples that each girl should have. Blued has always been known for its men’s line, but now, it also boasts of its ladies line. With a renewed level of consciousness, each endeavor in Blued is driven by its vision to be the top-of-mind retail brand that provides basic & fashionable apparel for both men & women at affordable prices. It is focused on its commitment to ensure total customer satisfaction by providing outstanding quality and value.